Research on the Transformation of Journals of Local Ethnic Colleges under the Background of Media Convergence

In the era of media convergence, as an important position for dissemination scientific research results, publication mode traditional journals has quietly changed, and rise new technology promoted integration development emerging media. recent years, transformation local ethnic colleges faced difficulties such lack high-quality thesis, conditions “digitalization”, outdated ideas concepts. The article focuses on “content is king” establishes “brand building”; By building a platform, creating WeChat official account expanding publicity channels; can be helped by changing concept reconstructing core quality editors, so to improve cultural soft power influence colleges.